Rishi Udeshi, affiliate director, programmatic, mSix&People

Udeshi is responsible for leading programmatic media purchasing to have mSix’s most significant client, the latest betting large EA’s $forty mil when you look at the electronic media invest, having preferred games such as for instance “Apex Stories,” “Brand new Sims,” and you will “Madden NFL.”

For the present discharge of EA Activities FC, the fresh new rebrand in the former FIFA sports franchise, Udeshi with his cluster tailored a 33-nation full funnel discharge across channels such as Google Television, and you may YouTube CTV, along with other programmatic avenues. Leer más