The Lego Company History
The Lego company was created by Ole Kirk Christiansen, a carpenter from Billund, Denmark. His business struggled through the Great Depression, and he began making wooden toys. Christiansen changed the company’s name to “Lego,” which is an abbreviation of leg godt (which means “play well” in Danish).
In 1934, Lego began using plastic bricks for its production. The first Lego sets were also advertised. The company also launched an entirely new division named Dakta that would focus on educational products.
In the last quarter of the 20th century Lego continued to expand its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces, and in 1974 first Lego human figures. Later, these minifigures evolved into the model we have today. Lego began https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track to produce more sophisticated Lego Technic sets for older children.
Lego launched the World Cup Lego Building Contest in 1987 to allow children to take part. The event took place in Billund and 38 children from 17 nations took part. The same year Lego also began to develop dedicated theme sets that were seen as systems within an overall system, such as Lego Space, Lego Castle, Lego Town (later renamed Lego City), and Lego FabuLand. Lego also deviated from its usual smiley faces for the first time in 1988 by introducing an assortment of pirate Lego figures with various expressions and facial features.
In 1999, Lego shifted the way it licensed its characters from franchises. It began offering Lego versions of popular characters such as Spider-Man, Star Wars, Harry Potter, Avatar: The Last Airbender, and many more. The move was met with mixed reviews from critics and fans alike.
